Position your brand as an authentic, dependable, and safe business partner online.
These posts should be professional and straightforward, with secure links to your platform. Use a social media scheduling tool to create a consistent posting schedule.
Ask your customers to:
- Write reviews about your products on your platform.
- Create short videos narrating their experience working with you.
- Review your products on sites like Facebook and Twitter, using your brand name as a hashtag.
For example, tell the story of what inspired you to get started and narrate your brand’s journey, including the challenges you faced along the way. Share your brand’s mission and your vision for the future.
For example, you can share a one-minute video from each person detailing their name, responsibilities, and why they love working with your team.
Use reliable payment options on your platform with a money-back guarantee for dissatisfied customers.
Set up payments through an established company like PayPal for any transactions on your online platform. This helps instill confidence and guarantees the safety of your customers’ financial data.
This information should be included on your brand’s homepage:
- telephone number
- email address
- physical address
- contact form
You can also register with services like Norton or VeriSign to boost trust in your website’s security and your customers’ privacy.