Write a compelling brand bible

Business Benefits

Use consistent standards and messaging and visual elements of the brand.


Decide if your brand bible will be for internal teams, external teams, or both.

Decide which brand elements to include.

Find a template or work with a designer to create a visually appealing brand bible.

Include a table of contents or navigation links.

Include your brand mission, core values, and history.

Include your positioning statement and buyer persona profiles.

Specify rules for your logo and icon usage.

Specify your brand color palette, fonts, and typography guidelines.

Include style guidelines for photography, videography, and design.

Include editorial style and brand voice guidelines for written content.