Use segments in analytics

[CXL (CXL Playbooks)]

5 Playbooks

Get started with audience segmentation

Understand the needs of your client groups.

Use built-in segments on GA

Get more detailed data to optimize campaigns.

Set up segments in Google Analytics

Make more educated decisions about how to serve your audience.

Set up GA and segment your data

Make effective business changes with better user information.

Analyze cohort performance

Improve user retention across every single metric by creating specific, actionable groups based on certain dimensions.