Get more detailed data to optimize campaigns.
Choose the data you want to look at more in depth.
Any report in Google Analytics can be broken down into segments.
Click Add Segment to add your first data segment.
Select one or more segments you’d like to add, and press Apply.
Look at the data by the segment or segments you just chose.
You now have 2 separate data segments that you can view separately or compare.
Remove the data segment when it’s no longer needed.