Use emotions in marketing

[CXL (CXL Playbooks)]

9 Playbooks

Sell more by eliminating click fear

Make customers feel in control to get them to take action and increase conversions.

Use emotional targeting in landing pages

Create more anticipation for the products you are selling.

Use emotions to drive conversions

Improve your conversion rate by arousing emotion in your readers.

Increase conversions with humor

Use humor to improve your conversion rate.

Use emotion to sell more

Improve customers’ emotional connection with your product to increase satisfaction.

Improve conversions and satisfaction by understanding fear

Influence prospects to take the desired action.

Use emotions in campaigns

Encourage your audience to connect with your brand and convert into paying customers.

Use psychology in crowdfunding campaigns

Increase your revenue and run a successful crowdfunding campaign.

Use priming to improve UX

Influence user behavior, create emotionally salient experiences, and nudge them in a desirable direction.