Use metrics in paid advertising

Step-by-step playbooks Paid advertising

paid-advertising, facebook, metrics, playbook, marketing, measurement

CXL (CXL Playbooks) March 23, 2022, 10:31pm 1

3 Playbooks

Choose advertising metrics to prioritize Paid advertising

Select the right metrics to track and improve advertising results.

Measure Cost per Conversion and Conversion Rate Paid advertising

Improve budgeting, forecasts, and results.

Determine max CPA for products on Facebook Paid advertising

Ensure that your Facebook advertising brings in a profit.

Measure your paid ads

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