CXL Marketing Playbooks

Use metrics in paid advertising

Step by step playbooks

marketing, metrics, paid-advertising, measurement, hub

CXL (CXL Playbooks) March 23, 2022, 10:31pm #1

3 Playbooks

Choose advertising metrics to prioritize Playbooks

Select the right metrics to track and improve advertising results.

Measure Cost per Conversion and Conversion Rate Playbooks

Improve budgeting, forecasts, and results.

Determine max CPA for products on Facebook Playbooks

Ensure that your Facebook advertising brings in a profit.

Measure your paid ads

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