Measure your paid ads

[CXL (CXL Playbooks)]

8 Playbooks

Use metrics in paid advertising

3 Playbooks

Choose advertising metrics to prioritize

Select the right metrics to track and improve advertising results.

Measure Cost per Conversion and Conversion Rate

Improve budgeting, forecasts, and results.

Determine max CPA for products on Facebook

Ensure that your Facebook advertising brings in a profit.

Measure the performance of your ad campaigns

3 Playbooks

Measure Google Ads performance

Gain insights about your Google Ads campaign and use the data to optimize ROI.

Calculate Return On Ad Spend (ROAS)

Measure effectiveness of ad campaigns to help maximize revenue for each dollar of ad spend.

Measure the ROI of YouTube ads

Measure the effectiveness of your YouTube Ads.