CXL Marketing Playbooks

Measure your paid ads

Free marketing playbooks

marketing, paid-advertising, measurement, hub

CXL (CXL Playbooks) March 23, 2022, 11:22pm #1

8 Playbooks

Use metrics in paid advertising Free marketing playbooks

3 Playbooks

Choose advertising metrics to prioritize Paid advertising

Select the right metrics to track and improve advertising results.

Measure Cost per Conversion and Conversion Rate Paid advertising

Improve budgeting, forecasts, and results.

Determine max CPA for products on Facebook Paid advertising

Ensure that your Facebook advertising brings in a profit.

Measure the performance of your ad campaigns Paid advertising

3 Playbooks

Measure Google Ads performance Paid advertising

Gain insights about your Google Ads campaign and use the data to optimize ROI.

Calculate Return On Ad Spend (ROAS) Paid advertising

Measure effectiveness of ad campaigns to help maximize revenue for each dollar of ad spend.

Measure the ROI of YouTube ads Paid advertising

Measure the effectiveness of your YouTube Ads.

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