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Determine the sources that drive the highest traffic and lead to conversions.
Log in to your GA and click on Acquisition in the sidebar to get started.
Click on Overview to view the sources that drive leads to your site, as well as the associated acquisition, conversion, and behavior details for each source.
Acquisition Overview gives you a quick and basic visual view of KPIs for your marketing channels. It shows:
- The number of users coming from every channel.
- Their behavior.
- The conversions that each source contributes.
Open the All Traffic report to access your top traffic sources according to the number of leads they send to your site.
This report shows traffic from all channels combined. It groups users into four categories:
- Channel Report: Shows the distribution of traffic according to channel groups like email, CPC, organic, and referral.
- Source Report: Shows how sources and their mediums send referrals, direct traffic, and organic traffic to your site.
- Treemaps: Displays a visual representation of trends in your traffic.
- Referrals Report: Shows website domains that point traffic to your site through links.
Use the Campaigns report to monitor visitors from campaign groupings or a third-party app that you set up on your site.
The campaign report uses UTM parameters like utm_campaign, utm_medium, and utm_source, added to the end of a URL to track leads that click on it.
Check the Keywords report to determine the keywords that visitors used to find your website through paid and organic search.
Go to Search Traffic > Search Queries in your Google Webmaster Tools or use third-party tools to get an idea of keywords your traffic is using.
Open the Social Overview report to gain greater insights into social activity related to your website.
Social Overview gives you a summary of conversions connected to social sites and traffic from specific sources. You’ll also access other reports in this session:
- Network Referrals
- Landing Pages
- User Flow
Go to Admin > Property > Google Ads Linking > New Link Group and connect Google Ads to GA.
Choose the GA account you want to link, and press Continue. Select account to link if you already have a Google Ads manager account. Then enter a link group title, turn linking ON, and Link Accounts.
Click on Measure costs, sessions, and revenue performance for paid ad campaigns in the Cost Analysis report section.
Open the Google Ads reports to see the Cost Analysis report. This report shows cost and performance metrics for non-Google ad campaigns.
Use your Google Ads report to analyze your website’s visitor activity after an ad impression or click.
Check the Google Ads reports to see post-click performance metrics for visitors who clicked on your Google Ads, and went ahead to install and use your app or clicked through to your website.
Click on Search Console to get information about the performance of organic search traffic.
View data like search queries, site impressions, as well as post-click data about site engagement like ecommerce conversion and bounce rate.