Capturing the full process allows you to better understand and benchmark your performance within each of the UX dimensions.
Research 2–3 competitors with a relatively similar buying process, product, and audience. Follow the steps involved in the buying experience on competitor websites, and compare them with yours.
Options to find a research panel include:
- Amazon Mechanical Turk.
- Clickworker, an Mechanical Turk alternative for EU-based users.
For example, this is a task requested for testing on a cosmetics website:
- Find a lipstick for $25 or less.
- Once found, compare it to similar ones and choose the one you would like to buy. Add it to the shopping cart.
- Imagine you want to buy something as a gift for your friend. Find an item you think they would like and add it to
the shopping cart.
- Go to your cart and complete the purchase using these details:
- Credit Card#: 1111 2222 3333 4444
- CVV: 111
- Expiration Date: 01/2027.
- Your task will end when you see an error message after submitting the proxy credit card information.
Once they’ve finished the tasks, ask your panel to fill out a survey like the SUPR-Q, with questions about loyalty, credibility, appearance, and usability.
The SUPR-Q includes statements and questions that the user answers with yes or no:
- I will likely return to the website in the future.
- How likely are you to recommend the website to a friend or colleague?
- I feel comfortable purchasing from the website.
- I feel confident conducting business on the website.
- I find the website to be attractive.
- The website has a clean and simple presentation.
- The website is easy to use.
- It is easy to navigate within the website.
Clarity (bonus section)
- I clearly understand why I should buy from this website instead of its competitors.
- I can clearly see myself buying products from this website.
Last edited by @hesh_fekry 2023-11-14T10:08:46Z