Track rankings in Google Search Console

Contributors

@fiocontentfolks-com @andreea-macoveiciuc-content-expert


Business Benefits

Improve SERP rankings and CTRs.


Set up a Google Search Console account.

  1. Open Google Search Console.
  2. Select a Property Type, Domain or a URL prefix.
  3. Verify that you own the website by finding out your Google Analytics tracking ID:
    • Open your Google Analytics account and on the left sidebar, click on Admin.
    • In the middle column, click on Property Settings to see your tracking ID number. Copy the ID.
  4. Scroll down to Search Console Settings and select the view for which you want to enable Search Console. Click Save to activate GSC.

Alternatively, in Google Analytics, go to the Acquisition report, then under Search Console, click on Set up Search Console data sharing. Choose the GSC console account that you want to link.

Check the Performance report to track your overall search performance on Google.

Check the Queries tab in Search Console to learn which keywords your website ranks for.

Open the Performance tab and click on Search results. In the Queries tab, you will see all keywords that show up in your search results.

Check the keywords and rankings for individual pages.

Open the Pages tab, select the page you’d like to analyze, then open the Queries tab again, and you will see a list of specific keywords the selected page ranks for. Alternatively, in the performance report, click the New button in the filter bar and select Page. Add the URL of the page that you want to analyze.

Check the Countries tab to see how your keywords are performing internationally.

You can find this report under Performance, as the third tab under the main graphic. You will see the list of countries that are getting the most clicks, impressions, and CTR on your website.

Find underperforming pages and keywords by filtering your pages by click-through rate (CTR).

In the Performance report, go to the Pages tab and click on the filter symbol to apply filters.

Instead of ‘equals’, choose the option ‘smaller than’, and add 1 as the value. You will see only the pages that have a CTR lower than 1%. Repeat steps a and b for queries.

Check rankings across different device types.

Open the Performance report tab and click on Search results. In the Devices tab, check the metrics for desktop, mobile and tablet.

Export Google Search Console data to get a better overview of rankings and for reporting purposes.

Click the Average CTR and the Average Position at the top of the main graphic to include those numbers in your report as well. Before exporting, make sure to adjust the number of rows per page, at the bottom of your queries or pages reports. You can find the Export button in the top bar of your GSC dashboard.