Strategize Marketing Campaigns

[CXL (CXL Playbooks)]

17 Playbooks

Name a new offering or product

Appeal to your target audience and maintain your unique brand voice.

Map campaign goals to available content

Determine how you can use content to reach and engage your marketing campaign’s target audience.

Execute a marketing campaign

3 Playbooks

Launch a marketing campaign

Meet business goals and stay on budget.

Get buy-in for a marketing campaign

Maximize the success of marketing campaigns.

Write a marketing campaign brief

Achieve your marketing campaign goals.

Follow up After a Marketing Campaign

Inspire action from people who need to hear from you again before making a buying decision.

Plan a marketing campaign

Reach your marketing goals.

Create a marketing campaign that stands out

Differentiate yourself from mass marketing and increase your brand awareness.

Create the outline for a marketing campaign

Achieve your marketing goals.

Run a seasonal Marketing Campaign

4 Playbooks

Plan a back-to-school marketing campaign

Boost engagement with a receptive audience.

Plan a Black Friday marketing campaign

Generate more sales during one of the biggest shopping weekends of the year.

Plan a Christmas marketing campaign

Generate more revenue during one of the busiest sales periods of the year. 

Plan an Easter marketing campaign

Increase sales and brand recognition during the Easter shopping season.