Does anyone had experience with running split-test in channels? We run a split-test in social paid, display and paid search. The experiment is set-up by duplicate the campaign and changing the url in de variant. However, for display and paid search the traffic is not devided equally. I’m not sure if that’s even possible. For display we made a mistake with budget, but the budget is split 50/50 for the paid search campaigns.
How to deal with that?
Last edited by @mbuijs 2023-11-10T05:44:03Z