Increase exposure for your brand, build your audience, and develop your backlink network.
Use search engines to look up your website’s main targeted keywords and create a list of websites with posts published by editorial staff and guest bloggers.
The presence of both types of posts shows that the brand cares about audience engagement.
Use the search query
"guest post" + [niche] - for example,
"guest post" nutrition blog - to see websites that have published guest posts on their blog.
Find relevant niche blogs and take note of their editors’ contact information.
Many companies share newly published guest posts on Twitter.
Use tools like Link Explorer to create a list of websites that engage your target demographic enough to take actions like commenting, sharing, or liking posts.
This will help you understand how likely the referral traffic is to convert on your website.
For example, if you want to target consumers aged over 40 and one of the websites you identified based on keyword targets people in their 20s, it does not align with your target demographic.
Read through the shortlisted websites’ posts to ensure that any ads placed do not hinder readability.
This will help you find out whether the sites prioritize money over user experience.
Use analytical tracking tools like Buzzsumo, PageRank, and MozRank to find key metrics like inbound traffic, demographics, and top keywords for the shortlisted websites.
Pick the ones whose in-house and guest posts perform well and have high engagement.