Become great at leveraging promotional events with everything you need to know and execute.
- Understand “4 Peaks Theory” and how to build four key revenue peaks into your yearlong marketing calendar.
- Know how to build your promotional offers to drive both average order value AND conversion rate at the same time without sacrificing margin.
- Maximize the value of your “owned” audiences by using promotions to build your email & SMS lists, and then capitalize on those lists when the moment comes.
- Understand the ideal strategy for using paid traffic to drive volume and profit when you run your promotion.