Business Benefits
Create personalized communications, better reach customer needs, and improve customer retention.
Create personalized communications, better reach customer needs, and improve customer retention.
It depends on the context, but I am often surprised by people’s emphasis on demographics. I rarely find it as useful as we all say it is. I tend to favor segmenting people by their pain points, goals, or role. But that might be just the kind of work I do.
Do others actually use demographics that much, and if so, how? Sure, it is useful to know this stuff, but what exactly does it change in your content or campaigns?