If you have VoC data from multiple questions, start a new sheet for each.
Add VoC quotes from customer surveys, interviews, and user tests to the question column of your spreadsheet.
For example, Price is too high, Quality is good, Improves my day.
Popular natural language processing tools include:
- Amazon Comprehend, a DYI NLP service with integrated API.
- Textalyser, a free topic modeling option for quick responses.
- Sprig, a survey tool that also offers NLP.
- Chattermill and Luminoso, enterprise-level NLP tools for complex surveys.
For example, if the highest scoring categories are Price is too high and Quality is good, a statement might be Customers don’t like the high price, but find the quality worthwhile.
Use your statements as hypotheses for building value propositions and running marketing experiments to improve your brand’s digital experience.
Last edited by @hesh_fekry 2023-11-14T10:08:50Z