Rank higher in YouTube search and increase your outreach.
Choose a keyword that will be the search term you would like to rank for, and insert it at the start of your video title.
For example, if you are a dog groomer, you could lead with Grooming a dog, as this is something your target audience might be searching for advice on.
If you need ideas for keywords, a good place to start is Google’s free keyword planner.
YouTube only shows the first few lines before a viewer has to click show more. For example, your first line could be Read the step by step for dog grooming here: [link].
You can use a free tool like TubeBuddy for ideas on which terms are performing well.
Create and upload a custom thumbnail on YouTube using TubeBuddy, or create one in the right dimensions using a tool like Canva.
High-performing thumbnails tend to be bright in color and include a picture of the speaker along with the title of the video.
If relevant to your business, upload captions in other languages to extend your geographical reach. You can upload a .srt file directly or transcribe and auto-sync.
Write your timestamps in your description. The times will become hyperlinks that allow the viewer to jump to the relevant portion of your video. For example, 0:02:19 - How to record a podcast.
Depending on your video, you can direct your viewers to a number of places such as your next video, or an external link to your website.