Optimize ecommerce content menu

Contributors

@andreea-macoveiciuc-content-expert


Business Benefits

Improve your website’s usability and enable users to quickly find what they are looking for to improve conversion rates.


Add your content menu items in a distinct and familiar place, like a site-wide footer and categorize menu items under appropriate titles to improve usability.

People are used to seeing links to services, customer support information, and policies in the footer.

Add a simple content menu to the top right corner of your header if you only have a few content items.

Use a distinct menu, different from your website’s main navigation bar.

Add currency and language options in the top right corner of your homepage to make the buying process easier for international users.

  • Alternatively, if you offer customized experiences for different countries, create a splash page to appear before the homepage to allow users to select their country.
  • Ask your web developer to create a redirect that directs users to specific pages based on their geographic location.

Use a plugin like WooCommerce Menu Cart to indicate the number of items in a user’s shopping cart and the total price.

Use the same font for the price as the rest of your website and a distinct color to make the numbers stand out.

Add a cart overlay or flyout to allow visitors to easily see what items are in their cart and the total price.

  • Use a plugin like WooCommerce Menu Cart if your site was built using WordPress and WooCommerce or ask your web developer to set this up for you.
  • Set the overlay or flyout to disappear after 3–5seconds to provide useful information without disrupting a user’s shopping experience.

Add a tracking icon next to the cart one to allow users to easily track their orders.

Display the wish list icon next to the cart one and show the items on the list, to persuade users to revisit the list and buy the items.

A common mistake I see with ecommerce navigation is too many categories. The more categories you have, the greater the chance it will not be obvious which category contains the product people are looking for.

If you have no choice about the number of categories, at least group them into broader super categories so as not to overwhelm people with too many options at any one time.

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