Measure engagement with your content

Contributors

@jamaicawinshipgmail-com @andreea-macoveiciuc-content-expert @danielisler1gmail-com


Business Benefits

Improve your content and user experience.


Using Google Analytics, navigate to Behavior > Behavior Overview to analyze pageviews.

This report covers the total page views your website received, its unique number of page views, the average time spent on each page, the bounce rate, and the exit rate.

Go to Site Content > All Pages to review the data for your website pages.

This report takes the information provided in the Behavior Overview report and narrows it down to your site’s individual pages.

Look at the average time on page, entrances, and bounce rate columns.

This data lets you know whether a visitor can find the information they’re looking for quickly, is confused by the information on your page, or is spending time on your page for another reason. For example, if your average bounce rate for blog posts is 80% and a particular blog post has a bounce rate of 95%, that’s often a signal that content should be revisited.

Go to Site Content > Landing Pages to review where visitors are entering your website.

This report tells you on which pages visitors are entering your website, how long they remain on your website, and where they go from their specific landing page.

Look at the number of new users, the bounce rate, number of pages per session, and average session duration columns.

This information gives you a comparison of new visitors to existing ones, how many visitors only viewed one page on your website, the total number of pages your visitors viewed when entering from a specific page, and how long your visitors remained on your website.

Go to Site Search > Overview to review search data for your website.

This report tells you how many visitors performed a search on your website, how many results they received, how many visitors left your website after completing their search, and how long they stayed on your website after their search. It also shows you what search terms visitors are entering.

For example, if your website reviews baby strollers, analyzing site search results for searches on brands you haven’t yet reviewed may give you information about what strollers to review next.

Go to Site Search > Usage to see how many visitors are performing searches on your website.

This tool lets you know whether a visitor is able to find the information they are looking for easily, or if they need to dig deeper into your website to get it.

Go to Site Search > Search Terms to see what visitors are looking for on your website.

This information lets you know what content your visitors want, which can help your search engine optimization efforts.

Look at the total unique searches, results page views, percentage of search exits, percentage of search refinements, time after search, and search depth columns.

This information gives you an idea of what search terms are popular on your site and how many pages a visitor views for each term. It will also tell you how your pages rank for each search term and if they are keeping your visitors on your site.