Measure content marketing performance

[CXL (CXL Playbooks)]

9 Playbooks

Measure engagement with your content

Improve your content and user experience.

Set KPIs for content marketing

Make it clear what goals you want to achieve, how content marketing will contribute to those goals, and how you’ll measure the results.

Measure leads from your content

Optimize your lead generation strategy.

Measure content marketing ROI

Assess the profitability of your investment and take better future decisions.

Measure performance of social media content

2 Playbooks

Track the growth of social media followers

Increase your social media follower count.

Measure social media traffic in GA

Assess the effectiveness of your marketing efforts on social media platforms.

Measure organic traffic to your content

Make data-driven decisions about your content strategy.