Measure email marketing performance

[CXL (CXL Playbooks)]

12 Playbooks

Set email marketing goals

Guide decision-making and improve email marketing performance.

Set email marketing performance KPIs

Improve your email marketing performance.

Optimize emails

6 Playbooks

Run email tests

Increase open rates and website conversions.

Create an email A/B test

Drive email campaign conversions.

Improve email click-through rates

Write emails that effectively persuade customers to click your email links.

Optimize emails for conversions

Generate sales and improve ROI.

Improve email open rates

Get people intrigued about your product.

Use A/B split testing in your email marketing

Improve your email open rates, click through rates, and conversion rates.

Measure the ROI of email marketing

Prove successes and find areas for improvement.

Create an email marketing tracking plan

Measure the performance of your email marketing.

Track email marketing performance KPIs

Gain marketing insights into your email marketing’s performance