Extend your budget and improve your return on ad spend.
Clarify the core advertising goal for your campaign. Use it to drive all optimization decisions.
Analyze your current campaigns’ cost per click (CPC) against industry benchmarks to find opportunities for improvement.
Focus on high-performing keywords, including long-tail keywords for increased relevance.
Use negative keywords to reduce the chance of irrelevant ad placements.
Customize your ad placements to focus only on the channels most relevant to your audience.
Improve your ads’ Quality Score by creating a close match between ad and landing page copy.
A/B test your ads using CPC as a determining metric.
Schedule your ads to run only during the hours and days your audience is most likely to engage.
Monitor your CPC for individual ads to improve and optimize as needed.