I have noticed that many CRO expert offers CRO audits (heuristic analysis) to engage new prospects. Honestly, i always find this activity quite routinary to me, like a set of best practices taken from a checklist:
“The Navigation menu has too many items, size chart is missing, excessively, walls of text, lack of badge for sold-out products, lack of star ratings for reviews, pop-up appears too soon,” etc.
Is this the real value that we can provide for a business? How do clients perceive this work?
Furthermore, let’s assume we start a project with a client on a retainer for six months, delivering 5 optimization points each month.
Can testing/implementing these “unremarkable” optimization points truly have an impact on the conversion rate(CR)?
Ultimately, am I underestimating the effectiveness of these optimization actions, or overestimating the UX expertise of the client?
I’m struggling to sell a CRO audit since i don’t believe in it.
Last edited by @francescopiccirilli 2023-08-02T21:26:53Z