Hi there! I introduced myself on the “introduce yourself” thread, however let’s give a quick intro again for some context.
I am Mourad from the Netherlands, and slowly pivoting my agency from strictly lead gen and outreach to funnels and CRO.
I have multiple reasons why I do so, but let’s not go into that, as that would make this post unnecessarily long.
Now I’ve got my first CRO projects (2 at the same time), I experience a bit of overwhelm.
I see that the CRO Mini-degree can be followed step-by-step chronologically, but still I am a bit hesitant if I should go about it like that. And besides that I would like to have some more guidance about what to do on each step or each method/tool to fulfill the research.
My client has a weight loss coaching program, acting as a dietist, and an orthomolecular therapist.
She has some traffic. About 25k visitors with a very high bounce rate ( about 90%).
She has a lot of pages (1k). That’s also her strength, because she is pulling in free traffic with her blog articles and they are on topic.
The purpose of those pages (conversion) is to incite the visitors to plan a free consultation so that she or her team can sell them the program.
So I’m planning to focus on 10 pages with the most traffic and high bounce rate. She added my as admin to her GA and recommended her to sign up for Hotjar, and we added the tracking script in the header of 2 or 3 pages.
Now I would like to know how to take it from here as I would like to build a strategy to present to her soon.
- What should I focus on to investigate?
- What should I look for when I’m testing the usability?
- Which tools you can’t do without?
If I have to follow the research model from the conversion research course:
- Should I just follow the methods in order of the course?
- Or are there methods that would give quick results?
- What are some tactics to use, to filter the most helpful data to show her where she is losing the most money (GA)
Overall, where do I start, in which order, and what should I look for, what tools are indespensable.
I know a lot of questions, and some of them I think I will figure out after a while. I just wanted to get it out of my system.
Any feedback is welcome. Much appreciated!
Last edited by @te.bereiken247 2023-05-19T18:49:58Z