Send effective emails to incentivize clients and drive sales.
Identify trigger events that could deliver emails relevant to the user’s stage of their customer journey.
A trigger event is something the user does that could lead you to send them an automatic email. For example, if a user abandons the checkout when they see the delivery cost, this could be because they were not expecting an extra delivery charge. You could then email them offering them free delivery with their first order.
Email customers who abandon onboarding and include answers to the most commonly asked questions or objections.
Offer to help personally if there are other issues.
For example, incentivize monthly subscribers to upgrade to an annual plan by offering a free month.
Give a welcome discount to newly subscribed customers.
This can help to transition trial users of your product into knowledgeable buyers.
Recommend products with higher profit margins.