Generate sales and improve ROI.
Write a clear, relevant subject line that includes enough information that the reader knows what the email is about, but not so much that it reveals the entire story.
For example, 5 SEO Mistakes That Even Experts Miss.
For example, Hi --, I saw your recent signup. If there’s anything you need help with, don’t hesitate to ask for a followup email.
Providing access to other features encourages clients to add onto their existing services.
Graphics can include stock photos, product photos, logos, or even pull quotes.
Include testimonials from other clients in the body of the message, and again in a PS section for emphasis.
For example, send an annual subscription for the price of only 10 months to a monthly subscriber; a new product launch discount to loyal clients; incentives for similar products to new users.
For example, loyal clients can receive discounts for new product launches or additional features while new clients can receive special bonus offers.