Create an infographic

Contributors

@brandon-leuangpaseuth @andreea-macoveiciuc-content-expert @derek-gleason-3 @paul-boag


Business Benefits

Reduce your bounce rate, improve engagement, and rank higher in search results, without hiring a designer.


Write down the ideas that you’d like to communicate in the infographic.

For each idea, you wish to communicate, write:

  • A headline summarizing the idea.
  • Any descriptive text needed to explain the idea.

For example, if you’re creating a data-based infographic:

  • Use the statistics as the headline.
  • The description as the citation, or an explanation of the importance of the statistic.

Create an account with a tool like Canva, Venngage, or Piktochart.

The tools above are intuitive and allow you to drag-and-drop the elements you want.

Pick an infographic template.

Pick the image dimensions. The size depends on the platform you want to use your infographic for:

  • 663px x 2000px: Ideal for blog posts.
  • 1200px x 628px: Ideal for Facebook.
  • 1104px x 736px: Ideal for LinkedIn.

Customize the background with images, patterns, and colors.

In Canva, for example, the left sidebar has a background icon. Click on it to select a specific image, pattern, or color. Avoid making the background too distracting, and ensure that the copy is readable when placed on top of the background. Choose colors and imagery that are consistent with your brand. When uploading an image, ensure you have permission to use it.

Select an easy-to-read and professional font.

Popular Canva fonts include:

  • League Spartan: modern and elegant.
  • Julius Sans One: Elegant, great for body text.
  • Archivo Black: Condensed, easy to read.

Group related ideas you are communicating together.

For example, if you have three statistics about performance on an infographic about web design, then they should appear together on the infographic.

Organise your infographic for grids.

Create a grid to organize information into an easily to scan layout.

Enhance your infographics with imagery and icons.

For each idea you are communicating, associate either a photograph, illustration, or icon to help reinforce the message.