Improve your understanding of your Instagram marketing engagement and ROI.
Define how Instagram fits into your larger digital and content marketing goals.
Familiarize yourself with common metrics you can track on Instagram Insights and Google Analytics.
Identify the metrics most closely related to your larger digital marketing goals.
Review the performance of each priority metric over the past three months.
Use the SMART concept for each priority metric.
Set an Instagram KPI timeline that aligns with your larger marketing reporting framework.
Set measurement targets that are slight, but realistic, improvements over past performance on each KPI.
Review your Instagram KPIs at least monthly to make adjustments where necessary.