Business Benefits
Improve your social media efforts and integrate them into your larger marketing strategy.
Improve your social media efforts and integrate them into your larger marketing strategy.
Advice on how to do this would be useful. Do you find out through trial and error or are their statistics on where different audiences engage?
This throws up a lot of questions for me. For example, what is a reasonable timescale and how do you define realistic targets? Or even, what should those targets be? Is it about clicks, likes, etc?
Shouldn’t step 6 be done before step 5.
I agree, this playbook could do with some filling out. I added a link to a playbook on picking a social media platform – that might help?
Great questions, and I don’t have much in the way of answers on this one. @hesh_fekry – do we have some good resources?
system:
5. Set a specific timeline by which you want to achieve a tangible improvement in your social media efforts.
6. Identify specific KPIs that are directly related to your broad reason to be on social media.
Shouldn’t step 6 be done before step 5.
I don’t think it matters too much, although maybe the steps need to be worded better. They’re basically:
What do you think?
I would have a look for some playbooks and blogs on these topics. I am sure i have seen plenty.
We can definitely link to those