Advice on how to do this would be useful. Do you find out through trial and error or are their statistics on where different audiences engage?
This throws up a lot of questions for me. For example, what is a reasonable timescale and how do you define realistic targets? Or even, what should those targets be? Is it about clicks, likes, etc?
Shouldn’t step 6 be done before step 5.
I agree, this playbook could do with some filling out. I added a link to a playbook on picking a social media platform – that might help?
Great questions, and I don’t have much in the way of answers on this one. @hesh_fekry – do we have some good resources?
I don’t think it matters too much, although maybe the steps need to be worded better. They’re basically:
- Set a timeline.
- Pick KPIs.
- Choose a % increase for the KPI in your chosen timeline.
What do you think?
I would have a look for some playbooks and blogs on these topics. I am sure i have seen plenty.
We can definitely link to those