Persuade your prospects to link back to your content using email sequences.
Craft an email template sequence for each new link building campaign.
Include one first contact email and at least two follow-up emails. The first email should make a small ask and outline why the prospect should link back to you. The message should show that it’s a win-win situation. Identify elements to personalize for each prospect as you write each email. For example:
Make follow-up emails short and to the point.
Add the personalization elements you identified to the prospecting list.
Let’s take another look at the previous message example:
In this example you would add the following elements:
[custom:First Name]: Prospect’s first name
[custom:topic]: Prospect’s topic of interest
[custom:article URL]: The article where you mention the prospect on your blog
[custom:no of views]: How many views your article gets
[custom: prospect’s article]: Where you’d like the prospect to link to your article
[custom:prospect’s product]: Prospect’s product or service
These elements are crucial for creating a personalized yet natural sounding email. If you just copy-paste a URL in an email, it’s obvious that’s not coming from a real person, it’s just automatization. Show you’ve done your homework by taking those extra minutes to add custom elements to your database.
Use a CRM or an outreach tool like BuzzStream, Ninjaoutreach, or Respona to build your email sequence.