Improve your content marketing efforts.
Identify channels to monitor to set the scope of your content audit.
Define 5-10 direct competitors within your industry to audit.
Define 3-5 independent industry sources to audit, like trade associations or publications.
Create a template to track individual content pieces that includes source, topic, and performance.
Set an audit schedule of at least once a month to update your industry content audit template.
Use competitive keyword tools like SpyFu and SEMRush to find surface industry content.
Analyze your research once a month to determine industry content and performance gaps.
Use the learnings from your industry audit to plan your own content on the same channels.