Audit industry content

Business Benefits

Improve your content marketing efforts.

Identify channels to monitor to set the scope of your content audit.

Define 5-10 direct competitors within your industry to audit.

Define 3-5 independent industry sources to audit, like trade associations or publications.

Create a template to track individual content pieces that includes source, topic, and performance.

Set an audit schedule of at least once a month to update your industry content audit template.

Use competitive keyword tools like SpyFu and SEMRush to find surface industry content.

Analyze your research once a month to determine industry content and performance gaps.

Use the learnings from your industry audit to plan your own content on the same channels.

Last edited by @hesh_fekry 2023-11-14T12:25:42Z