Do content research

[CXL (CXL Playbooks)]

9 Playbooks

How to Audit content

3 Playbooks https://community.cxl.com/t/1728 https://community.cxl.com/t/170 https://community.cxl.com/t/1862

Audit your site's content

Identify strengths, weaknesses, gaps, and opportunities to reach goals more efficiently.

Audit competitors content

Identify competitors’ content gaps, which content types and keywords to target, and which channels to use for distribution.

Audit industry content

Improve your content marketing efforts.

Find keywords for your content strategy

Discover the appropriate keywords for your company’s content strategy and reach your ideal audience. 

Test that your marketing is communicating the right messages

Improve brand messaging and influence consumers’ subconscious decision-making.

Improve content research to find quick wins

Gain better insights and plan more appealing content by improving your research process.

Use the ResearchXL model in content marketing

Gain better understanding of user behavior and increase conversions from content marketing.

Write good survey questions

Build better customer profile to decrease ad spend and generate more revenue.