Write effective Google search ad text

Business Benefits

Grab attention in search results and increase qualified ad clicks from potential customers.


Familiarize yourself with Google search ad components and character limits.

Define the core purpose and goal of your search ad.

Review current ads in the search results for your target keywords to understand the context in which your content will live.

Keep your copy short, concise, and focused on your core goal.

Include a call to action that outlines why your audience should click on the ad.

Use specific proof points that focus on audience pain points and needs.

Align your ad copy with the wording on the landing page to which it links.

Create multiple ad variations, including different CTAs, landing pages, and variations on your brand or product name.

Proofread each ad variation for spelling and grammar. Look for misplaced commas, incomplete sentences, or inconsistent capitalization.

Review ad performance to evaluate which copy variation is most effective.