Business Benefits
Create Google Display campaigns to expand the reach of your Google marketing activities.
Create a standard display campaign.
- Log in to your Google Ads account and click +New campaign.
- Select Create a campaign without a goal’s guidance.
- Select Standard display campaign as the campaign subtype.
- Under Your business’s website enter the URL of your website.
- Click Continue.
- Add a campaign name, for example, Display - Standard.
- Specify the locations and targeting.
- Under Bidding select the bidding strategy. Click Or, select a bid strategy directly (not recommended). Select Manual CPC from the list.
- Under Budget enter the average you want to spend each day.
- Under Ad group bid enter the amount that you want to pay for a click, for example $1.
- Click on +Create ads.
- Click +Responsive display ads.
- Add assets to your responsive display ads; Images, Videos, Headlines, and Descriptions.
- Click on Add to ad group.
- Click Create campaign.
Create an additional ad groups in your new display campaign using different targeting methods.
- In your Google Ads account click on Campaigns and click on the name of your newly created display campaign.
- Click on Ad groups.
- Click the blue + button.
- Edit the ad group name, for example, remarketing.
- Under People you want to reach click on Browse.
- Click on Who they are to select targeting criteria based on detailed demographic data such parental status, marital status, home ownership status, or education.
- Click on What their interests are to target based on the user’s interest and habits. For example, Beauty & Wellness or Media & Entertainment.
- Click on What they’re actually researching or planning? to target based on search behaviors or life events such as job change, marriage, or retirement.
- Click on How they’ve interacted with your business to select different remarketing audiences, for example, users that visited your website, users that converted, and shopping cart abandonners.
- Tick the box next to the audience that you want to select.
- Under Ad group bid enter how much you want to pay for the click.
- Click Create ad group.
Create a smart display campaign to fully automate your targeting and bidding methods.
- In your Google Ads account and click +New campaign.
- Select Create a campaign without a goal’s guidance.
- Select Smart display campaign.
- Under Your business’s website enter the URL of your website.
- Click Continue.
- Enter the name of your campaign under Campaign name, for example, Smart Shopping.
- Under Locations add the location that you want to target.
- Under Languages add the language that you want to target.
- Under Bidding leave the default bidding option.
- Under Budget define how much you want to spend each day.
- If you have a Google Merchant Center and use a product feed, select the box next to Use dynamic feed for personalized ads.
- Under Create your ad group enter the ad group name.
- Under New responsive ad add the assets: Images and logos, Videos (optional), Headlines, and Descriptions.
- Click Add to ad group.
- Click Create campaign.
Create a Gmail campaign to show ads to people that browse their emails on Gmail.
- In your Google Ads account and click +New campaign.
- Select Create a campaign without a goal’s guidance.
- Select Gmail campaign.
- Under Your business’s website, enter the URL of your website.
- Click Continue.
- Add a campaign name, for example, Gmail campaign.
- Specify the locations and targeting.
- Under Bidding select the bidding strategy.
- Click Or, select a bid strategy directly (not recommended).
- Select Manual CPC from the list.
- Under Budget enter the average you want to spend each day.
- Name your ad group.
- Choose the targeting method:
- Audience keywords to reach people based terms related to your products or services.
- Audiences based on detailed demographics, interests, or previous interactions with your business.
- Age, gender, or parental status.
- Click on +New ad to create an ad.
- Click on +New Gmail ad.
- Add the Business name, Headline, Description and Images.
- Click Add to ad group.
- Click Create campaign.
Test different campaign types and targeting methods.
Compare the results of the different campaign types you created in the previous steps. Start with a small budget and increase the budget for the best performing campaigns. In standard and Gmail, campaigns test different audiences in different ad groups. For example Ad group 1: Interest-based targeting, Ad group 2: Keyword based targeting Ad group. Keep the best-performing ad groups active, and pause the ones which don’t perform well.
Last edited by @hesh_fekry 2023-11-14T12:30:33Z