Establish thought leadership, expand your reach, and drive traffic to your website.
Identify the content you want to promote, and your goals on Quora.
The type of content you choose may include blog posts, white papers, YouTube videos, pre-recorded webinars, and ebooks that your brand has produced. Your goal may be scaling the amount of traffic a piece of content is receiving, expanding brand awareness, building authority within your industry, or attracting leads.
For example, you may want to drive more traffic from new audiences found on Quora to top performing blogs on your website that have high CTA click through rates.
Make a list of longtail keywords, search queries, and topics within your industry that relate to the content you’re trying to promote.
Consider the topics and keywords of the content you’re promoting because these must align with the types of queries that your target audience is researching.
For example, if you run a skincare company, and you’re trying to promote a YouTube video on tips for winter skincare, some phrases you may include are how to keep skin moisturized during winter, skincare routine for cold, dry weather, and winter skincare.
Use an SEO tool to determine the potential search volume for the keywords, queries, and topics on your list.
Some useful SEO and keyword research tools include Google Keyword Planner, Ahrefs Site Explorer, Ubersuggest, and SEMrush. You can also use Quora’s ad manager to identify estimated weekly views for specific questions. To do this, you must have an ads account set up.
- Navigate to Quora ads manager > Manage Ads > Create Campaign. If you don’t want to set up a real ad campaign at this time, enter filler information into the required fields and click Continue.
- On the next page, select Primary Targeting > Contextual Targeting > Questions and then click the Bulk Add option.
- Type in a keyword you’re testing, and a list of suggested questions relating to that keyword will be generated along with estimated weekly view counts. You can use this information to identify questions that have a high search volume.
Prioritize answering Quora questions based on the relevant keywords and estimated search volume you identified in the previous steps. Focus on questions that also have few available answers.
The goal here is to identify questions you can answer that are relevant to your brand, have a relatively high search volume, and a low number of existing answers.
Seeking out questions that meet these criteria will increase the chances of your answers being seen by the intended audience. This will increase brand awareness, drive traffic to your website, and cement your leadership status within your industry.
Write answers to the questions you prioritized. Avoid being overly promotional and focus instead on providing valuable information.
Consider beginning your answer with a jarring statement or fact, or implement storytelling in your response to attract attention from readers. You can repurpose information from your website to craft concise answers to questions. Be sure to provide a direct link to your website at the end of your responses.
Adding your professional title and the name of your business to your profile is another way that you can subtly promote your brand and help build authority around your name.
Interlink your related Quora answers to create a web of helpful content. This helps build your authority and improves your SERP rankings.
Quora users can benefit from your interlinked responses by following a helpful thread of information. Linking your related Quora answers to each other, each of which also links out to a more detailed piece of content on your own website, can contribute to a link-building strategy that will improve your SERP rankings.
Boost the popularity of your answers with Quora ads that target specific audiences.
Promoted answers on Quora will appear in search results alongside native responses, which helps the ad look more natural despite its boosted position in the results. Ensure your ad is reaching the right audience with specific questions, topics, and keywords.