Generating demand on social media through an optimized organic social media strategy requires being able to plan, create, and optimize organic content for the main social media platforms where your audiences discover and engage with content, as well as creating platform-specific content that offers context, personality, and value to your target audience.
Each social media platform is different
All social media platforms are not created equal. The same piece of content that you post on Instagram shouldn’t be the same one you post on LinkedIn. What goes viral on Twitter couldn’t even be posted on YouTube. They differ by:
- Browsing behavior
- Media type
Channels like YouTube require active browsing, while you can scroll through TikTok mindlessly for hours without trying. Media types are also on a scale from fluid to restricted; you can post a long video, article, link, ten-word post, or photo on Facebook, while YouTube and TikTok only have videos.
Once you start planning, experimenting, and creating content for each channel, you will see your creativity start to flow and your brand personality start to thrive in unique ways for each platform.
Steps
Make planning about 50% of your overall organic social media process to properly prepare for organic social growth.
Use head-tail-body story telling framework and keyword research to optimize YouTube videos.
Use multiple media types on Facebook to drive conversations and traffic.
Create visual and emotional content to build engagement on Instagram.
Write content that shows your expertise and builds reputation on LinkedIn.
Write topical, organic content for Twitter that leverages the platform’s conversational nature.
Leverage TikTok’s short video format and fun tone to create awareness and define your brand personality.
Last edited by @hesh_fekry 2023-11-14T09:52:01Z