Turn more prospects into loyal customers, streamline the user experience, and improve sales.
Use names that clearly distinguish products and avoid names that suggest overlapping products to avoid confusing potential customers.
For example, having a category named Lawn care and another one named Lawnmowers can create confusion among potential customers. Group similar products under subcategories if necessary.
For example, say Backpacking tents instead of Award-winning hiking tents.
Do user testing with 5-15 users to gather the terms they use when referring to your product categories.
Use a short category description at the top of the page to highlight the most popular products or to inform users about promotions, coupon codes or campaigns.
For example, use title case for category names, and sentence case for product names.