Analyze the user’s journey with a final goal such as an e-commerce transaction or any business-objective action.
You can also use vertical bar charts but usually, the funnels are represented with horizontal ones.
The fields would be Event Actions for Events, Shopping Stages for E-commerce, or Page for URL steps.
Drag and drop on the Metrics box, the field that represents the volume of actions for each funnel step.
For events this should be Unique Events for e-commerce, or pages you can use Sessions.
This could be certain URL pages, specific events, shopping stages, or checkout stages.
Create a new data source by clicking on Resources > Manage Blended Data at the top menu, to calculate the conversion rate for each step.
Each data set will represent one step of the funnel, setting the same field from point 4 as Dimension, and including a filter for that step.
Click on Add a Chart > Scorecard and create a calculated field for the conversion rate, for each step of the process, dividing the volume of each step over the first step.
This scorecard should be next to each step of the bar chart you created before.
Use the style tab on the menu on the right to adjust your chart design, to match with the rest of your dashboard.
You have different ways to customize your chart. You can uncheck the Show Axes option, set as transparent the grid color, and change the bar colors or show data labels.
Last edited by @hesh_fekry 2023-11-14T11:15:44Z