Design an effective product pricing page

Business Benefits

Increase conversions.


Choose 4 or fewer product pricing plan options.

Wrap each pricing plan in a UI card.

Title each pricing plan with a distinct, descriptive name.

Write benefit-oriented and concise copy that outlines who each plan is for and what value it provides the customer.

Create a comparison chart to show what is included in each plan.

Choose one pricing plan to emphasize through styling.

Include answers to additional questions and concerns about the pricing plans and policies.

Include social proof elements.

Include one call to action button on each pricing plan card with tested copy.

Test variables on your page through A/B and user testing.