Yes, @hesh_fekry , I would add something that just came to mind for accuracy. (for those who are interested in more details)
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Always create Personas after you decide with stakeholders “What are the measurable business goals?” they want to achieve so your Personas may help with achieving the goals.
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Create assumptions and hypothesis that will impact the business goals if proven right before deciding on the type of data to extract in interviews or surveys.
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When you summarize each persona, they need to be different from one another in behavior and the preferences that determine how much and how often they will spend in your store.
Ultimately, it’s not a good idea to ask in an interview questions about future actions of a client. They tend to be extra positive and use their imagination, yet you need clear actionable data. There is a difference between “I would like the option Apple payment because its easier for me” and “I would like more free gifts to make me buy more”. The second one is not urgent and possibly that Persona isn’t a regular buyer. Always formulate questions about their past behaviors which have patterns, this will help you understand what they will do next and what data is relevant for the business to grow.
Ask enough questions to have 3 dimensions: what they know (ex: Technology comfort level will influence the steps in the Customer Journey- ex"not all people use the search bar"), what they might do (this is your conclusion based on their actions in your Usability tests or interview) and their conscious objectives (why are they in the store to begin with, what they try to achieve).
- The language they use (epressions, words or ideas) can be used in content creation or emails since the clients will find it “familiar” and will resonate more.