Business Benefits
Enable brand-appropriate consistency for any marketing photography.
Enable brand-appropriate consistency for any marketing photography.
This is pure colour theory.
You need to really know what you are doing here to get the nuances right. So I would recommend letting someone with experience do this, ask someone in your design team if you have one who the best person would be.
<b>It is very easy to overcook saturation, tone and tints if you are inexperienced.
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If you absolutely have to, as a newbie I would keep it very light, don’t over-do it and follow simple colour emotion charts.
Another option is to have a preset filter that you apply to all images, that way people can’t ***** it up. You can even do this automatically using a service like Sirv.com.
Preset filters are indeed a good idea.