Attract a global audience by localizing not only your website’s language and message, but also user interface and back-end.
Translate your content by using industry-specific native language translators, freelance translators from platforms like Upwork or if your budget allows a professional company like translatemedia.com.
Remember that translating is not simply word-for-word. A professional translator with industry-specific knowledge will be able to convey the nuance of your messages.
Good practice is to hire someone from the target area to help you uncover the specific details about your new audience.
Make sure your images are geotagged to your location. Geotagging helps the search engines make the connection between your photo and the location of what it depicts or where and when it was taken, or both.
Some languages will require more or less space for the same reference text.
If you have an option on the website to switch between regions, test that the switch is fast, smooth, and error-free.