Increase customer engagement and boost customer lifetime value (LTV).
Locate where in the marketing funnel your campaign will lie, and which CRM data best identifies the audiences in each stage.
Log in to AdRoll and navigate to Website Audiences > Connected Audiences > Connect Your Other Marketing Apps.
You can integrate AdRoll with most major CRMs, including HubSpot, Zapier, Marketo, Constant Contact, and Mailchimp.
If your CRM doesn’t support AdRoll, export your CRM audience data manually.
Focus on the customer data that best matches the marketing stage you’re targeting. For example, to create a target audience for the Attract stage of your funnel, export all leads who have yet to make a single purchase.
Install the AdRoll tracking pixel in your website’s header code, using either manual HTML coding or an automated tool like WooCommerce or Google Tag Manager.
In AdRoll, go to your account, click Create New Campaign > Ads > Upload*,* and follow the on-screen prompts to build your first campaign.
Follow the on-screen prompts to sync with your integrated CRM or upload your manual .CSV export file.
For example, leads who have never made a purchase but excluding those who joined your email list more than a year ago.