Dear CXL Community,
I am wondering if it is a good thing to apply emojis in meta description to catch the eyes, get higher visibility and CTR.
I can understand for PPC but how are emojis perceived as tacky in the SERP if your webspage is about a formal/non funny topic? Is there any relevant studies about this?
Thank you.
Last edited by @muriel.serres 2023-06-22T09:29:54Z
Emojis are basically useless for SEO. They might help attract the reader would *could * influence the clicks on your meta titles in search, but this would fall into the realm of conversion rate optimization which could be considered a sister to SEO. Use emojis wisely and sparingly.
Hey @muriel.serres, here are a couple of useful readings/resources.
https://www.reddit.com/r/SEO/comments/12bto7w/emoji_in_meta_title/
Thank you @sakib for the links.
I will investigate and test very few emojis as eye-catchers in Meta Descriptions.
That worked very well in 2018 and maybe 2019.
Just look, how your competitors in your market do? Because it raised attentions
But in YMYL - Section, it wont be shown anymore for years.
And to be honest, i did not see for a very long time in the SERPS.
So, just spend time on it, when you see it in your market in the serps. If not, don´t try do implement them → Google wont show it.
Would love to see an experiment run on this.
Oh, I never heard of the use of emojis in seo, that’s new and interesting. I was looking into sportsbook backlinks strategy then I got really invested in this topic. This is a good read. I also found this blog on Mangools about How Google perceives emoticons
hey @muriel.serres I have been very interested in this topic. If you come across any unexpected results in your experimentation, it would be very cool if you shared them 
I’d love to read it!
