Build a video marketing strategy

[CXL (CXL Playbooks)]

8 Playbooks

Design a video ad strategy

Improve your metrics with a high-performing video ad campaign.

Bootstrap video production

Produce higher quality videos with less budget and fewer design resources.

Build a video content calendar

Plan ahead, collaborate efficiently with your team, and create consistent content.

Planning video strategy

4 Playbooks

Write a storyboard for your video

Avoid costly errors by creating a clear and compelling storyboard for your video.

Write a script for an explainer video

Effectively explain to your prospects why they should choose your company over another.

Plan an influencer video campaign

Plan sponsored content with influencers to promote your brand.

Select a video hosting platform

Find a video platform that meets your company’s needs and budget.