Which platform will receive credit for a conversion if the initial click is from a Facebook ad, but the user later visits the website through a Google search campaign and converts?
Will facebook give credit to it’s campaign post ios 14?
Last edited by @nandini1959.be22 2023-07-03T13:30:09Z
Hi @nandini1959.be22 In most cases, when a user initially clicks on a Facebook ad but later visits the website through a Google search campaign and converts, the credit for the conversion will be assigned to the last click or interaction before the conversion occurs. So the Google search campaign would typically receive credit for the conversion since it was the final touchpoint before the user made the conversion.
Here’s an interesting article regarding ios 14’s impact on FB ads.
Thanks for the reply @sakib .
So we will not see a conversion in facebook ad account even if the user converted within the conversion window of fb ads campaign correct?