Use the pivot table created as part of your message flow creation to identify each element to include on your sales page draft. Swipe messages from your customers that represent common phrases verbatim.
Turn exact words from customers tracked in your template into second person, you-focused narratives.
For example, turn a customer review that says, I wanted my dogs to have the freedom to come and go as they please, into a second person narrative that states, You want your dogs to have the freedom to come and go as they please.
Identify areas that can be strengthened with social proof and third party proof points.
Insert social proof and objective proof points anywhere in the message story that contains claims for which your customers will need validation.
Place your value proposition and call to action in the first section of your sales page template to ensure they will be above the fold on the published page, as early as possible.
In many cases, your value proposition is your page headline, while your call to action is a button near the top.
Address common concerns and objections near the bottom of the page, and repeat your call to action as needed, based on your voice-of-customer data.
Use your document editor to create basic hierarchies, like headlines and subheads or sidebar blocks.
Share your first draft with other stakeholders, like your sales or product marketing team. Ask them to review it.
Review implies that the messaging flow is already created? But we’ve only just started?
Handy trick: instead of sharing the document itself, replace the edit?usp=sharing on the end of the URL with copy, turning it from this: https://docs.google.com/document/d/12nkyBrLTOw5ExYOueSszYCfOMynzYauic7_eepRyx8o/edit?usp=sharing into this: https://docs.google.com/document/d/12nkyBrLTOw5ExYOueSszYCfOMynzYauic7_eepRyx8o/copy – if you use this as the link instead, people are automatically prompted to make their own copy of the document for their own use. This saves the owner of the document being spammed with edit permission requests, and it saves frustration for less-savvy Google Docs users.
Super-fussy point: this isn’t a download, though. It’s a cloud document.