Grab the attention of your target audience and increase conversions.
Exclude bad headlines by checking if you can answer yes to: Would anyone take action based on your headline? Would you use the exact wording of your headline in a conversation with a friend to explain your product?
A good example of a website that uses what their offering is as their homepage headline is Airbnb: Book unique places to stay and things to do.
A good example of a website that uses this technique is ConvertKit: Connect with your audience. Make a living doing work you love.
CrazyEgg thrives with this technique: Make your website better. Instantly.