Catch attention of readers, increase click-through rates and increase SERP ranking.
Search engines truncate anything longer.
You can test your title length with Moz’s Title Tag Preview tool.
A common strategy is to start your title with the keyword phrase and offset a subheading with a colon.
Titles of top-ranking posts reveal what users have clicked in the past. You don’t want to look the same, but if top results are all list posts, it suggests that users want them.
Alternatively, you can use Ahrefs to see the top ranking posts for multiple keyword alternatives and variations.
Use BuzzSumo to see what types of titles the top shared articles are using.
Not every post will be an “ultimate guide” or contain “secret” information. A promise by a headline that an article can’t keep isn’t a good strategy.
Ask yourself: What’s your angle? Do you include tons of examples? Expert interviews? Original research?
Punch up your headlines with emotionally charged words to achieve social success.
Social sharing thrives on generating an emotional response.
When you first publish your article, highlight the emotional impact of the title even if it excludes the target keyword. Refocus your title on the target keyword after sharing decreases.