Use social media to drive sales

Business Benefits

Get attention to drive sales and new leads by being active on social media.


Track how much traffic you are getting from social media using Google Analytics.

  1. Go to the Traffic Sources section, select Sources > All Traffic. From there you can identify who sends you the most traffic.
  2. Once you know your main social media traffic sources, go ahead and create Advanced Segments for those websites to individually analyze your visitors from those sources.
    1. Because different Twitter clients send traffic that is not always tagged as being from Twitter.com or t.co the following should be added into one Advanced Segment using the OR statement:
      1. twitter.com
      2. t.co
      3. hootsuite
      4. tweetdeck
      5. bit.ly
    2. For Facebook do the same OR statements with:
      1. facebook.com
      2. m.facebook.com
  3. For others check under All Traffic and set-up different Advanced Segments as necessary for your traffic sources.

Ask followers to like and comment, and share your content to increase the reach.

Simply ask. Engagement is especially important on Facebook, because posts with lots of likes, shares, and comments will be rewarded with greater visibility in users’ news feeds. Have a critical look at what you’re doing and find why it’s not working if there is no engagement with your content.

Provide decision making content designed to answer questions commonly asked when purchasing your product.

You need to build trust through valuable and useful content before slowly moving into the sales part.

Create and share good and relevant content, run contests, and create an identity in your industry to gain followers and likes.

For example, share advice and relevant info such as tutorials; people enjoy and find useful on social media like Facebook and Twitter. Check if people reply, like, comment, and share your stuff.

Use promotional campaigns on social media for a short-term burst of sales.

Find a balance between putting out good quality relevant content and mixing it up with deals and promotional campaigns. For example, Dell managed to generate more than $4 million additional revenue through the use of the Dell Outlet Twitter account. They only used that particular account for advertising refurbished Dell computers and PCs, and as the numbers suggest, they are successful with that.

Write a blog post and share it on social media to drive people off the social media platform and into your website.

The easiest way to drive people from Facebook to your site is through your very own blog. Send people, those unable to resist your site’s lead magnet, something of value on a regular basis.

Match the primary message on your landing page to what you said in your social media channel.

Otherwise, you can make visitors feel lost and leave.

Use testimonials and social media widgets to establish your authority and show your success.

Testimonials show people that you made someone else happy through your service, product, or offering. Make sure they are authentic and use real photos of people whenever possible. Widgets show how many people have liked, shared, tweeted your product or article. It can be used as social proof; if a lot of people have tweeted and liked it, it obviously means it’s good.

Use social media icons to help users share and like your content.

Likes are valuable votes of confidence, building trust, and go a long way with users who may have come to your site for the first time. In some cases a simple Tweet button can increase traffic by as much as 55%. For around 10 minutes of work to add a share button to your side you can potentially get twice the traffic.